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Cognitive Bestsellers



With the recent bestsellers such as "Life's Little Instruction Book" by H. 
Jackson Brown, Jr., and Chicken Soup for the Soul series, many
psychologists have sought to cash in on their perspective of the mind. 
These have uniquely blended bumper-sticker self-help mantras with
common-sense psychology to create commercial successes.

The Cognition and Perception area of the University of Michigan Psychology
department is proud to offer the following tomes to sit beside self-help
classics by other esteemed psychologists, such as "Men are from Mars,
Women are from Venus" by John Gray, Ph.D., and "Don't Sweat the Small
Stuff...and its All Small Stuff"  by Richard Carlson, Ph. D., in an effort
to help bring to the world the fruits of their research.  The catalog
follows: 


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"Uncorking Your Bottleneck:  How to Unleash the Potential of your Brain",
by David E. Meyer, Ph.D.

	Cleverly mixes science and spirituality to demonstrate
	that the 90% of your brain that you don't use is there
	for the taking.

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"Uncorking Your Older Bottleneck" by David E. Meyer, Ph.D. and Jennifer
Glass, Ph.D.

	A sequal to Meyer's epic work, demonstrates how the aged
	and aging can unleash their potential.  A must for all 
	those who are older than they used to be.

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"You and Your Two Brains:  Explorations on the Other Side of Your Mind" by
Dr. Patti Reuter-Lorenz.

	Helps you to understand why you have two brains, how you
	can use them both, and how, by getting them to talk to
	each other, you can live more happily and healthfully.

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"The Errors You Don't Even Know You Make" by Dr. William Gehring, Ph.D. 
	Demonstrates how your mistakes are benefitting you, your
	family, your job, your sex life, and your community.

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"Hooked on Letters and Digits" by Thad Polk, Ph.D.

	The heir to the Hooked on Phonics (R) juggernaut, 
	shows parents how using the dual route of reading,
	their children can learn to read better, faster, and
	with greater comprehension than their nursery-school 
	classmates.

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The "I Can Categorize" (c) series by Dr. Ed Smith, Ph.D

	Starting with the introductory "I Can Categorize Artifacts"
	and "I Can Categorize Natural Kinds", this series guides 
	your toddler through the acquisition of categories.  
	More advanced children may try "I Can Categorize 
	Non-linearly Separables" and  "I Can Catorize Artificial
	Concepts"

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"Making Your Working Memory Work For You" by John Jonides, Ph.D.

	Explores how simple changes in your everyday 
	patterns of behavior can make you smarter, better
	looking, and able to handle all types of daily problems.

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"Twelve Angry Persons:  How you can Manipulate the Court System for Fun
and Profit" by Dr. Colleen Siefert.

	A must-have for all lawyers, legal buffs, and would-be
	criminals.

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"Adventures in Vision:  The Where and the What" by Jun Zhang, Ph.D.

	This coffee-table book brings age-old questions about
	visual processes into the living room.  An investment
	in your children's education.

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"Making Your Decisions Without Having Them Make You" by J. Frank Yates,
Ph.D

	Those of you who are faced with making decisions
	in your life and career can learn from this common-sense,
	no-nonsense approach to taking command of your life.

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"Older and Wiser: What THEY don't want the Silver Generation to Know" by
Dr. Denise Park, Ph.D. 

	This expose was called "stupendous", "intriguing" and
	"beguiling" by the AARP.  DO NOT attempt to grow old 
	without it.

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